Our strategy

Growth

Based on the right balance between growth and earnings, we intend to:

• increase our market positions in Finland and Sweden
• stregthen our sales power to expand our market positions in Denmark and Norway
• increase our product offering within Health Care

Peace of mind deliverance

Our customers should be confirmed in their choice of insurer on an ongoing basis. We therefore intend to:

• introduce new concept and benefit programmes
• optimise our communication with customers
• focus on risk consultancy

Self-service

We want to meet our customers on their own terms by

• increasingly communicating via the internet
• focusing on the usefulness to our customers
• enhancing customer experience through consistent communication.

Learning

We focus on the well-being and development of our employees and we strive to continously evolve as an attractive workplace by

• ensuring that the skills of our management and employees are developed,
• improving the creative potential of our employees as well as supporting good ideas and facilitating their further development, and

• strengthening dialogue and knowledge sharing across the organisation.

Last update: 04 July 2008