A strategic tool for growth
Those who dare to think anew and act anew are the ones who will survive in a competitive market. This is why TrygVesta focuses proactively on innovation.
At TrygVesta innovation is considered a strategic tool for growth and reinforcement of our position as the leading peace of mind provider in the Nordic region. The basis of this is our vision and our values. Results produced through innovative work renew and develop TrygVesta. We want to be perceived as a company looking ahead. Our customers should experience that their basic needs for peace of mind are well covered – and will be well covered in the society of the future as well.
How do we innovate
1 May 2006 TrygVesta established a separate unit dedicated to innovation (BusinessLab).
1 January 2009 we took another big leap and reorganised our organisation so it reflects our Nordic approach and strong focus on innovation even more powerfully. The new organisation is going to strengthen the Peace of mind delivery in all of the four Nordic countries and create the best environments for the professional and personal development of the employees.
We prepare ourselves for the challenges of the future by doing a thorough effort for incorporating innovation and new ways of thinking and acting across competencies and in close connection to the customers. These are some of the reasons as to why we call the new organising The Living Organisation.
We consider our innovation process a learning process. This is why working with Discovery, prototyping and co-creation are crucial elements to us.
- We believe that good business ideas emerge and develop when interacting with customers, experts, innovators and partners.
- Our toolbox facilitates the experimental and is inspired by many different professional disciplines (for example mercantile professions, pedagogy, information studies, design, dramaturgy, philosophy).
- Our process is business oriented and attempts to create new customer experiences and business areas.
How can you participate?
Essential to our working with innovation is that we work in close connection with customers, partners and experts. We often use these as participants in for example focus groups and interviews. If you or your company would like to take part in this, you are welcome to contact our innovation unit BusinessLab at businesslab@tryg.dk
Last update: 18 March 2009